Bhubaneswar's Quiet Tech Revolution
Tech & Business

Bhubaneswar's Quiet Tech Revolution

ଭୁବନେଶ୍ୱରର ନିରବ ଟେକ ବିପ୍ଳବ

R
Ritu Nanda
Feb 1, 2025
· 10 min read

In 2019, Vikram Sahoo turned down a job offer from a Bangalore unicorn to start his edtech company in Bhubaneswar. His family thought he was making a mistake. His friends thought he was crazy. His investors — one of whom flew in from Mumbai — asked three times if he was sure he didn't want to "just move to Bangalore."

He's now running a team of 45, has 200,000 users across Odisha and Jharkhand, and has raised ₹12 crore. And he hasn't moved to Bangalore.

A City Finding Its Stride

Bhubaneswar, Odisha's capital and India's first planned city, has long been overlooked in the startup narrative dominated by Bangalore, Hyderabad, and more recently, Pune. But quietly, the pieces have assembled: Odisha's Startup Policy 2022, an active STPI (Software Technology Parks of India) cluster, the KIIT and ITER engineering colleges producing thousands of graduates annually, and a government genuinely hungry for tech investment.

The result is a startup ecosystem that's small but serious. Over 200 DPIIT-recognised startups are based in Bhubaneswar. Several have raised institutional capital. A handful have exited.

"The cost advantage is real," says Anjali, co-founder of HealthPe, a telemedicine platform serving rural Odisha. "We pay our engineers 40% less than Bangalore rates, and we have zero attrition because they actually want to be here. They have family here. The quality of life is better."

The Odia Founder

What unifies Bhubaneswar's founders is something harder to quantify: a commitment to Odisha. Many are returnees — people who worked in Bangalore or Hyderabad and came back, often after a parent fell ill or a child was born, and stayed.

"I used to feel guilty for leaving. Now I feel lucky for coming back," says Prashant, founder of AgriOdia, which connects Odisha's farmers to direct export markets. "The problems here are massive. The solutions are needed. And I'm from here — I understand the context."

The state government, for its part, has been unusually proactive. Chief Minister Naveen Patnaik's administration built Odisha One (now Odisha Start-Up), a flagship support programme with seed grants, mentorship, and dedicated co-working infrastructure. Infosys, Tata Consultancy Services, and Wipro have all expanded Bhubaneswar operations.

The Road Ahead

Challenges remain. Venture capital flows slowly to cities outside the Bangalore-Delhi-Mumbai triangle. Senior talent in design, product management, and growth marketing is scarce. "The ecosystem is maybe five years behind Bangalore," admits Vikram. "But that gap is closing."

The most important indicator? Odia founders in Bangalore are starting to come home. Not all of them — the pull of capital and talent in Bangalore is still strong. But enough of them that the direction of flow is, for the first time, genuinely two-way.

The temple city is becoming a tech city. The question is no longer whether it will happen — it's how fast.

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R
Ritu Nanda
Ritu covers technology and entrepreneurship for The Economic Times and Tokatoki.

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